Marketing and Advertising Strategy will be determined by Corporate with input from individual property managers as needed. The “big picture” (i.e. regional and internet) execution of the marketing and advertising strategy will also be handled from Corporate. Local Property Managers will be responsible for local signage, balloons, etc. to attract passers by and local traffic.
Concessions and Move-in Specials
Managers and Leasing staff must not offer any concessions or move-in specials that are not already setup and approved as such in ResMan.
If you feel that the market is moving towards additional move-in specials, then perform an up-to-date market survey and discuss it with the area manager. After approval, any Move-In Specials or Concessions will be set up in ResMan. This way, it will be fair and consistent across all applicants and will also be displayed on the web site.